Programme
Programme: Life Science - Market Entry Germany
Are you looking to establish or expand your business in Germany? Exportcenter Väst invites small and medium-sized enterprises (SMEs) within life science and medtech to participate in Market Entry Germany 2026.
Date
20 Oct, 2026
Location
Gothenburg
Market Entry Germany is a programme designed to provide practical knowledge of the German market, opportunities to build valuable business connections, and support for your international expansion.
Germany is Europe's largest market for medical technology and life sciences, offering significant business opportunities for Swedish companies. Through the programme, you will gain market insights and have the opportunity to meet potential customers, partners and other key stakeholders.
Programme Structure
Step 1: Preparatory Activities and Market Introduction
Two workshops designed to provide an understanding of the German market and how to successfully conduct business in Germany, including:
Business culture
Business law and regulatory considerations
Business negotiations
Distribution channels
Practical information for market entry and expansion
Step 2: Market Visit in Germany
The programme includes a joint market visit connected to MEDICA, the world's leading trade fair for medical technology and healthcare. MEDICA takes place from 16-19 November 2026 in Düsseldorf.
The visit programme includes:
Joint market activities
Meetings with relevant stakeholders
Individually tailored activities
Support in establishing relevant business contacts