Swedish beauty takes the next step globally

Strong collaboration is helping Swedish beauty brands reach new markets. During the inaugural S-Beauty Matchmaking Days in Stockholm, international buyers met Swedish companies to explore partnerships and strengthen export opportunities.

9 Sep, 2026

On September 7-8 , Business Sweden launched the first international buyer initiative within S-Beauty as part of a government assignment to strengthen the global visibility and export potential of Sweden’s beauty industry.

During the S-Beauty Matchmaking Days in Stockholm, Swedish beauty companies met leading buyers and distributors from Europe and the UAE. The event created valuable opportunities for new business partnerships and international market expansion.

The initiative is delivered through a Team Sweden collaboration between Business Sweden and the Swedish Institute, under a government assignment to strengthen the international profile of the Swedish beauty sector. Through S-Beauty, Sweden is highlighting its strengths in innovation, sustainability, health and quality to help more Swedish companies grow internationally.

S-Beauty is a national initiative designed to increase awareness of Swedish beauty brands and create new export opportunities through coordinated international promotion.

Learn more about Team Sweden Beauty here.