Showcasing Sweden to the world: new national film premieres

The film has been developed jointly by Business Sweden, the Swedish Institute, and a group of leading Swedish companies and organisations. It aims to strengthen Sweden’s international profile at a time of growing global competition for investment, talent, trade, and partnerships.

Designed as a shared promotional tool, the film can be used by companies, embassies, authorities, and other organisations working to promote Sweden internationally. By communicating a consistent and compelling story about Sweden, stakeholders can help increase the country's attractiveness and create new opportunities for Swedish businesses around the world.

The film highlights Sweden’s strengths in innovation, collaboration, sustainability, and industrial excellence, while showcasing the values that have contributed to Sweden’s strong international reputation.

The premiere gathered representatives from business, government, and promotional organisations to discuss how a strong and coordinated image of Sweden can support competitiveness and unlock new international opportunities.

Watch the full film here.