Brand Sweden
The Team Sweden - Brand Sweden group ensures that Sweden has a unified national narrative, so that the image of Sweden remains trusted, attractive and globally recognized.
-
Coordinator
The Swedish Institute
-
Contact
Andrea Rabus
Effective communication strategies are essential in shaping Sweden’s image and ensuring that our values, culture, and competitive strengths are united. Sweden’s global reputation is built on its commitment to innovation, sustainability, and openness. A strong national brand fosters trust, attracts investment, and enhances Sweden’s influence in international markets.
The common goal is to strengthen Sweden's brand abroad through the new strategy for a stronger image of Sweden. The purpose is to increase awareness of Sweden, generate positive interest, and build trust. This, in turn, should benefit Swedish interests, enhance the country's competitiveness, and make Sweden more resilient to misleading information that could threaten security.
Group
The Team Sweden – Brand Sweden group aims to promote Sweden’s image and international outreach. The group works to ensure a cohesive approach to nation branding and to highlight Sweden’s international leadership. By aligning messaging across industries and public institutions, Team Sweden strengthens Sweden’s global presence and influence.